Churchill Retirement Living

The Brief

Churchill are prolific developers of retirement living apartments in the South East and Midlands. Churchill called upon Stalkie and The Extra Mile Partnership’s sales expertise to perform a diagnostic on the company and, using the results, help with bettering their sales strategy.

What Stalkie and The Extra Mile Partnership did

Following the diagnostic, The Extra Mile Partnership were employed by Churchill Retirement Living to put together The Churchill Way, a sales process trained in by Stalkie so that all sites followed the same sales philosophy.

Covering company Heritage, Product Knowledge, Raise Your Game Now principles and the Sequence of a Sale, the training took place over a period of months in a seminar format meaning that all sales advisors got together on a regular basis also.